Safaricom has consistently pushed the boundaries of digital innovation, and its latest initiative, the 90-Day Gaming Challenge, exemplifies this ambition.

Building on the success of previous gaming programs like the MobiPlay Challenge and regional e-sports tournaments, this initiative is reshaping Kenya’s gaming landscape.

With enticing prizes, accessible participation, and a strong community focus, Safaricom is making gaming a mainstream cultural and economic activity.

A Leap Forward in Mobile Gaming

The challenge invites mobile gamers to compete in action, puzzle, and arcade games on the Safaricom Games Lounge platform, accessible via an affordable daily subscription of KES 10. 

Participants earn points based on skillful gameplay, with prizes ranging from smartphones and PlayStations to gaming accessories and even cash rewards.

The competition fosters a dynamic ecosystem where casual and avid gamers alike can showcase their skills in a structured, fair, and rewarding environment.

Safaricom CEO Peter Ndegwa underscores the company’s vision, emphasizing the growing demand for online entertainment in Kenya and its potential to connect communities. He notes, “Gaming is not just about fun; it’s about building networks, fostering creativity, and driving digital adoption.”

Why the 90-Day Challenge Stands Out

While previous events like the 2019 eSports tour were console-focused, this challenge embraces mobile gaming, making it widely accessible. According to Safaricom, over 167,000 users already interact with the Games Lounge, with puzzle games being particularly popular. The tournament builds on this base, integrating leaderboards and competitive rankings to foster engagement.

Moreover, the initiative aligns with broader global trends, where mobile gaming revenues outpace traditional console gaming. With a prize matrix featuring high-value rewards like smartphones and gaming consoles, Safaricom ensures the challenge remains aspirational while appealing to a wide audience.

Challenges and Future Outlook

Despite its success, the gaming sector in Kenya faces hurdles, including limited local game development and lingering perceptions of gaming as non-productive. Safaricom’s efforts to normalize gaming as a viable professional and recreational activity are essential for overcoming these stereotypes. Additionally, investments in gaming infrastructure and education could further elevate the industry.

In conclusion, Safaricom’s 90-Day Gaming Challenge is more than a competition—it’s a celebration of Kenya’s digital future. By leveraging mobile technology, creating community engagement, and offering lucrative rewards, Safaricom is establishing itself as a pioneer in Kenya’s gaming revolution.